In Defense of Consulting Businesses
You’re dreaming of starting a business: should you sell a service or a product? Products can scale, sure, but can services scale, in their own way? Bill Erickson argues that service consultancies can scale too.
Some folks say that charging clients by time spent is no way to prosper because your time is finite. Sell a product, they say: it’s the sure-fire way to afternoons spent poolside, supping on caviar and sipping champagne like the idle rich. Respected WordPress consultant Bill Erickson says that by minimizing the aspects of your service business that don’t scale, you can maximize productive time and profit.